How To Find Out Airbnb Occupancy Rates
Average Airbnb Occupancy Rates Past Metropolis [2022]
Just posting a short-term rental holding on Airbnb isn't plenty to generate bookings and profits – one time you've got your holiday home listed the next challenge is attracting bookings to make it a viable business organisation.
Occupancy rates are the proportion of days in a month for which a property has bookings, and it'due south one of the virtually important cardinal performance indicators for whatever holiday rental possessor or property managing director. If you accept a property with a high occupancy rate yous'll run into significant revenue generation, but what occupancy rate should you be aiming for? What constitutes a "skilful" occupancy rate?
We've taken a look at a selection of cities in the United States and abroad to try and answer that question. We also take a await at which cities get the highest and lowest occupancy rates, give some tips for improving occupancy rate, and await at which amenities boost these rates most.
Table of Contents
- Boilerplate Airbnb Occupancy Rates By City [2022]
- Boilerplate Airbnb Occupancy Rates By Metropolis (United states of america): 2021/2020
- What's A 'Good' Airbnb Occupancy Rate In The United States?
- Average Airbnb Occupancy Rates In eight Instance Cities: 2020/2019
- Average Airbnb Occupancy Rates Past Urban center (Canada): 2021/2020
- Average Airbnb Occupancy Rates By City (U.k.): 2021/2020
- Average Airbnb Occupancy Rates Past City (India): 2021/2020
- Average Airbnb Occupancy Rates Past Urban center (Australia): 2021/2020
- Boilerplate Airbnb Occupancy Rates During COVID-nineteen
- Which Cities Have the Highest Occupancy Rates?
- Cities With The Highest Occupancy Rates In The United states: 2021/2020
- Cities With The Lowest Occupancy Rates In The United States: 2021/2020
- Occupancy Rates, Adapted Occupancy Rates, Booking Rates & Vacancy Rates
- How Can You Improve Your Occupancy Rate?
- Setting The Right Price
- Instant Volume
- Photos & Linguistic communication
- Revamp Your Space
- Write & Encourage Reviews
- Offer An Enjoyable, Personalized, Local Experience
- Understand Your Marketplace
- Consider Using A Property Manager
- Use Belongings Management Software
- Become A Superhost
- Apply Social Media
- Market To A Larger Audition
- Host For Local Events
- Which Airbnb Amenities Increase Occupancy Rates Most?
- Analytics Methodology
- Get The Basics Correct
- Going In a higher place Just Only Slight Across
- Area-Specific Drivers
- Decision
- Boilerplate Airbnb Occupancy Rates By Metropolis (United states of america): 2021/2020
Average Airbnb Occupancy Rates By City (U.s.): 2021/2020
In the below table you tin observe the boilerplate Airbnb occupancy rate for 2021 and 2020 for the pinnacle xx cities by number of Airbnb listings in the United states of america.
| Urban center | Active AIRBNB LISTINGS | Boilerplate AIRBNB OCCUPANCY Rate (2021) | AVERAGE AIRBNB OCCUPANCY RATE (2020) |
| New York City, NY | 94,198 | 24.6% | 13.five% |
| Los Angeles, CA | 59,278 | 24.2% | 18.9% |
| Kissimmee, FL | 46,569 | 25.one% | thirteen.seven% |
| Atlanta, GA | 31,422 | 28.7% | twenty.2% |
| Houston, TX | 29,285 | 26.three% | 17.9% |
| Las Vegas, NV | 25,976 | 26.3% | 18.ix% |
| Austin, TX | 25,149 | 33.9% | 21.six% |
| San Diego, CA | 24,787 | 37.ix% | 26.0% |
| Miami, FL | 22,485 | 38.1% | 22.2% |
| Washington, DC | 17,836 | 26.nine% | eighteen.i% |
| Philadelphia, PA | 17,354 | 32.1% | 19.one% |
| Chicago, IL | xvi,751 | 31.9% | eighteen.4% |
| Davenport, FL | 16,222 | 21.4% | ten.half dozen% |
| Orlando, FL | xv,949 | 27.2% | 17.nine% |
| Dallas, TX | 14,765 | 32.2% | 23.5% |
| Panama Metropolis Beach, Florida | 14,637 | xx.9% | 14.6% |
| Seattle, WA | xiv,626 | 37.six% | 22.6% |
| San Francisco, CA | xiii,761 | 24.3% | fourteen.5% |
| Nashville, TN | thirteen,366 | 36.ix% | 22.9% |
| Paradise, NV | 12,088 | 25.five% | 19.0% |
Looking at these 20 cities, you can come across that the reply to the question "what is a adept boilerplate occupancy rate?" is a complicated one. Nosotros recommend that yous tin can search for your area in the search bar at the tiptop of this folio to get occupancy rates for your specific marketplace. You can as well rails the occupancy rates of competing listings in your area to benchmark your property.
What's A 'Good' Airbnb Occupancy Rate In The U.s.?
To try to answer this question, we looked at average Airbnb occupancy rates across 500 cities in the United states of america. We consider a high Airbnb occupancy charge per unit to be anything over 65%, elevation performers max out at effectually 75%, only those are mostly anomalies. The boilerplate Airbnb occupancy rate across the country is 48% (non filtered for full or part-fourth dimension properties). On the other paw, full-fourth dimension properties with anything less than 50% are considered to be on the lower end of the spectrum. Some cities have boilerplate occupancy rates as low as 10% and even beneath.
Even so, if you lot really desire to benchmark your vacation holding's performance, y'all'll need average occupancy rates for your specific market place for comparable properties.
Distribution of Average Airbnb Occupancy Rates in 500 U.S. Cities: 2021 vs. 2020 |
 |
Average Airbnb Occupancy Rates In 8 Instance Cities: 2021/2020
Beneath nosotros've provided some charts showing average occupancy rates in 8 cities. Equally you can run across from the charts, average Airbnb occupancy rates vary widely between cities.
Y'all can too run across that each city'southward average Airbnb occupancy rate exhibits seasonality - annual patterns that are appreciable in booking beliefs. Seasonality in Airbnb occupancy rates is typically driven by climate variations and/or by pop events that are held in a city at a detail time of year.
Atlanta, Georgia | Austin, Texas |
 |  |
| Figure 1: Average Airbnb Occupancy Rates Jan 2020 – Dec 2021 in Atlanta, GA | Effigy 2: Average Airbnb Occupancy Rates Jan 2020 – Dec 2021 in Austin, TX |
London, U.k. | Los Angeles, California |
 |  |
| Figure 3: Average Airbnb Occupancy Rates January 2020 – December 2021 in London, UK | Figure four: Average Airbnb Occupancy Rates Jan 2020 – Dec 2021 in Los Angeles, CA |
New York City, New York | San Francisco, California |
 |  |
| Figure 5: Boilerplate Airbnb Occupancy Rates Jan 2020 – Dec 2021 in New York City, NY | Figure half-dozen: Average Airbnb Occupancy Rates January 2020 – Dec 2021 in San Francisco, CA |
Sydney, New Southward Wales | Toronto, Ontario |
 |  |
| Figure 7: Average Airbnb Occupancy Rates Jan 2020 – Dec 2021 in Sydney, NSW | Effigy 8: Boilerplate Airbnb Occupancy Rates Jan 2020 – Dec 2021 in Toronto, ON |
Average Airbnb Occupancy Rates Past City (Canada): 2021/2020
Canada had an average Airbnb occupancy rate of 27.0% in 2021. Below are the average occupancy rates for the acme 5 Canadian cities in 2021 and 2020, as ranked by the number of active Airbnb listings in each city.
| CITY | ACTIVE AIRBNB LISTINGS | Average AIRBNB OCCUPANCY RATE 2021 | Boilerplate AIRBNB OCCUPANCY Rate 2020 |
|---|---|---|---|
| Toronto | 42,742 | 23.1% | 18.8% |
| Montreal | 35,872 | 22.3% | 14.i% |
| Vancouver | 12,463 | 32.2% | 22.three% |
| Calgary | 8,392 | 33.vii% | 23.0% |
| Ottawa | 7,118 | 29.7% | 22.ii% |
Average Airbnb Occupancy Rates Past City (Uk): 2021/2020
The UK had an average Airbnb occupancy charge per unit of 23.8% in 2021. Beneath are the boilerplate occupancy rates for the top 5 cities in the UK in 2021 and 2020, as ranked by the number of active Airbnb listings in each urban center.
| City | Active AIRBNB LISTINGS | Average AIRBNB OCCUPANCY Rate 2021 | Boilerplate AIRBNB OCCUPANCY Rate 2020 |
|---|---|---|---|
| London | 156,511 | 15.2% | eleven.0% |
| Edinburgh | 18,002 | 24.8% | 14.9% |
| Glasgow | eleven,206 | 23.6% | 16.4% |
| Manchester | 7,414 | 23.2% | xiii.7% |
| Bristol | 6,359 | 32.one% | xx.4% |
Average Airbnb Occupancy Rates By City (India): 2021/2020
India had an average Airbnb occupancy rate of 9.0% in 2021. Below are the average occupancy rates for the top 5 Indian cities in 2021 and 2020, every bit ranked by the number of active Airbnb listings in each city.
| CITY | ACTIVE AIRBNB LISTINGS | AVERAGE AIRBNB OCCUPANCY RATE 2021 | Boilerplate AIRBNB OCCUPANCY RATE 2020 |
|---|---|---|---|
| Bengaluru | 5,963 | 13.1% | seven.7% |
| New Delhi | v,732 | 11.8% | 8.0% |
| Bombay | 4,351 | 10.8% | 8.9% |
| Manali | three,378 | vii.2% | 3.i% |
| Jaipur | three,080 | seven.5% | 4.9% |
Average Airbnb Occupancy Rates By Urban center (Commonwealth of australia): 2021/2020
Commonwealth of australia had an average Airbnb occupancy rate of 26.4% in 2021. Beneath are the boilerplate occupancy rates for the top 5 Australian cities in 2021 and 2020, as ranked by the number of active Airbnb listings in each city.
| City | ACTIVE AIRBNB LISTINGS | AVERAGE AIRBNB OCCUPANCY RATE 2021 | Average AIRBNB OCCUPANCY Rate 2020 |
|---|---|---|---|
| Sydney | sixty,641 | 15.5% | 13.5% |
| Melbourne | 37,568 | twenty.3% | 16.6% |
| Brisbane | 10,917 | xxx.vii% | 22.4% |
| Surfers Paradise | four,730 | 24.7% | 18.iii% |
| Byron Bay | 2,440 | 21.9% | 23.5% |
Average Airbnb Occupancy Rates During COVID-19
| The onset of the COVID-19 crisis had a meaning impact on brusk-term rental markets worldwide. This impact started to be felt in March 2020, with average Airbnb occupancy rates bottoming out in May 2020 at effectually 11% in the United States. Starting in June 2020, Average Airbnb occupancy rates began to recover rapidly. Short-term rentals came to be favored every bit the preferred accommodation option post-lockdown, with rural locations outperforming urban areas as guests sought to escape restrictions. This rebound allowed the Airbnb IPO to proceed. |  |
Which Cities Have the Highest Occupancy Rates?
Cities With The Highest Occupancy Rates In The United States: 2021/2020
To find out which are the cities with the highest average Airbnb occupancy rates, we took the elevation 500 cities in the United States by number of agile listings, and nosotros ranked them.
The 5 U.Due south. cities with the highest average occupancy rates in 2021 are:
| CITY | Country | AVERAGE AIRBNB OCCUPANCY Rate 2021 | AVERAGE AIRBNB OCCUPANCY RATE 2020 |
|---|---|---|---|
| Chattanooga | Tennessee | 48.four% | 32.2% |
| Tulsa | Oklahoma | 48.0% | 35.1% |
| Joshua Tree | California | 47.viii% | 47.two% |
| El Paso | Texas | 47.one% | 25.half dozen% |
| Bentonville | Arkansas | 46.6% | 42.7% |
These high occupancy charge per unit markets are often among the best vacation rental markets to invest in.
Cities With The Lowest Occupancy Rates In The United States: 2021/2020
To find out which are the cities with the everyman average Airbnb occupancy rates, nosotros took the top 500 cities in the United States by number of active listings, and we ranked them.
The 5 U.Southward. cities with the lowest average occupancy rates in 2021 are:
| CITY | Country | AVERAGE AIRBNB OCCUPANCY RATE 2021 | Average AIRBNB OCCUPANCY RATE 2020 |
|---|---|---|---|
| Hashemite kingdom of jordan Valley | Oregon | i.vii% | 0.9% |
| Evans | Georgia | 3.9% | 2.8% |
| Beaver Creek | Colorado | four.6% | ii.7% |
| Coachella | California | vi.9% | 4.v% |
| Oshkosh | Wisconsin | 7.viii% | 4.1% |
Occupancy Rates, Adjusted Occupancy Rates, Booking Rates & Vacancy Rates
| In the traditional lodging industry there is only two states that a listing tin can be in, either information technology is booked, or it is vacant. However, in the vacation rental market another state exists. Vacation rental marketplaces provide vacation rental hosts the selection to block their listing off. This might occur when a host is themselves staying in their property. This 3rd state brings with it some nuance in how to measure the occupancy rate: |  |
1) Occupancy Charge per unit: this is the traditional measure, the number of days during some period of time that the listing is occupied by a guest. For example, if a list was booked for 12 days out of thirty-twenty-four hours calendar month and then the occupancy rate is 12/xxx = 40%.
two) Adapted Occupancy Rate (or the Booking Rate): this considers only the fourth dimension that the listing was on the market and was available to be booked by guests. For example, if a listing was booked for 12 days out of a xxx-day month, vacant for 12 days and blocked for 6 days, then the adjusted occupancy charge per unit is 12/(12+12) = 50%.
3) Vacancy Charge per unit:This is the changed of the occupancy rate. The vacancy rate is defined as the number of days during a catamenia of fourth dimension that the list isnot occupied by a invitee while being available to book. If a listing is available to volume but unoccupied for 5 days in a 30-day month, then the monthly vacancy rate for that holding is 5/30 = sixteen.7%.
How Tin You Meliorate Your Occupancy Rate?
Setting The Correct Toll
One of the most mutual causes for low occupancy rates is inaccurate pricing for a listing – whether too high or too low. Having a strategic pricing program based on researching the boilerplate Airbnb prices in your city,especially your straight competitors, is crucial to maximizing revenue. List an accommodation with besides high a price in relation to the surrounding competitors could hateful potential guests automatically disregard the property while listing a property also low could mean that guests distrust the belongings listing.
Peak flavour calls for top pricing. During the off-season, consider lowering your prices to attract more than guests. Offer special discounts or parcel deals. A lot of off-flavour travelers selection the off-season to travel in order to get more value out of their trip by booking cheaper flights and having more lodging options. Appeal to this kind of traveler by making your identify a no-brainer money-saver.
Open up your scheduling to a 12-month calendar year then these savvy travelers can programme their off-season trips in advance. Adjust your minimum stay rules to concenter fifty-fifty those just passing through. The more people who book your place during off-flavor travel months makes for more potential (positive) reviews on your folio for peak-season travelers to encounter. Plus, building an off-season clientele by lowering your prices and opening your availability will add together to your condition as a superhost.
Instant Book
Enabling the Instant Book feature on Airbnb tin significantly ameliorate occupancy rates. The Instant Book feature enables guests to secure a booking without having to wait for confirmation from the host. Airbnb reports that two out of 3 bookings on Airbnb are now made via Instant Book, which matches the share of supply.
Every bit many travelers search for a place to stay on Airbnb by filtering for Instant Book backdrop, hosts can maximize their visibility past enabling the feature. Additionally, once a new holding has started gaining positive reviews and traction, instant booking can be removed and the host can be more selective about its guests. Notably, the Instant Book option has been linked with the condition of 'Super Host', which is certainly favorable for guests.
Photos & Language
The photos and clarification are the first things a potential guest sees on a vacation rental listing page and are therefore crucial to occupancy rate. If photos are blurry or misleading in any fashion, guests are less probable to book. Airbnb reports that owners who accept professional photos of their properties earn 40% more than in earnings and had a 24% increase in occupancy.
Similarly, the vocabulary used to describe a property should be chosen very carefully. For example, a belongings in Manhattan, New York may concenter more attending if words like "modern, chic, local" are used in the title, whereas "cozy, quaint, comfortable" are more suitable for a motel in Aspen. In fact, many belongings managers are now actually outsourcing the copywriting on their property pages to companies similar GuestHook in order to capture potential guests.
Revamp Your Space
Updating your listings may too call for irresolute up your space's look. A new design may attract the attention of those just scrolling through booking sites and landing on the rentals that look the nicest (who doesn't do this?). A picture says a thousand words and the photos you choose to post on list sites play a huge role in attracting guests.
If interior design isn't your thing, endeavour out Houzz. Houzz is an online site full of inspirational interior and exterior decor pictures sure to spark your creative impact. In the age of social media, creating a picturesque properties for Instagrammers to get their perfect shot may land yous some new guests during an otherwise slow time of the year. In that location are as well many property management services that can help you maintain your vacation rentals yr-circular from abode-cleaning to article of furniture associates. Recall to go on your properties in superlative shape even during the off and shoulder seasons.
Write & Encourage Reviews
The value of a single good review is hard to overestimate. Information technology can make your belongings stand out from the rest of the pack. Earlier your guests get out, give them some subtle encouragement to leave a review. If you recollect they've had a great experience, there'south admittedly no harm — and asking for reviews has become an industry norm.
Some other great mode to encourage reviews is by writing your own reviews of the guests. As the platform hides host reviews until guests leave a review of their ain, it gives them an incentive to leave a review. And while it may seem impersonal, having a pre-written review template can save you time if you manage multiple properties.
To encourage reviews hosts should of form not forgets the basics – the simple way to go more positive reviews is to provide a stone-solid guest experience. This includes maintaining abiding open advice with your guests, existence an active host, recommending local hotspots and attractions, making sure your rental properties are routinely stocked with amenities, and taking care of the little things.
Offer An Enjoyable, Personalized, Local Experience
Much of the reason travelers opt to stay in an Airbnb rather than a hotel is because the feel feels more personal. Travelers want to experience like they're staying like a local, not like a tourist in some far-off cookie-cutter hotel room. Knowing this, there are tons of subtle, tasteful additions you lot can add together to your listing that improve the invitee experience. Offering welcome baskets, refreshments, local foods, and data on things to practise nearby are surefire means to increase your home'south rating and its occupancy rates. There are likewise a wide variety of apps for Airbnb and vacation rental hosts that will help you improve your guest feel and make your job every bit a host easier.
A neat way to secure guests during your depression flavor is to earn positive online reviews. Let the fabulous reviews of peak season travelers bring in offseason guests. A uncomplicated fashion to get more positive reviews is to provide a rock-solid invitee experience. This includes maintaining constant open communication with your guests, being an active host, recommending local hotspots and attractions, making sure your rental properties are routinely stocked with amenities, and taking care of the little things.
Understand Your Market
Keeping updated on the highs and lows of occupancy inside the local marketplace is valuable, particularly when trying to identify trends throughout the year. For case, our Airbnb statistics show that Miami'due south high occupancy months tend to be in March due to spring break and events like Miami Music Calendar week.
Consider Using A Property Managing director
Another option is to sign a contract with an Airbnb property manager. These companies volition manage, optimize and market your listing with the aim of achieving your listing'southward projected Airbnb revenue potential. However, the practise charge for this service – either a fixed fee or a commission.
Employ Property Management Software
If you lot want to increment your occupancy rates, but don't want to hire a belongings manger, another option is to attempt using Airbnb property management software. These services offer many dissimilar features, merely the underlying principal is that they allow yous to list your holding on multiple booking platforms (Airbnb, Vrbo, Booking, etc) and synchronize your reservation calendar in i place, getting more exposure for your list while removing the issues of coordinating bookings across multiple platforms.
Get A Superhost
If you're looking to increase your occupancy rates, become an Airbnb super host. While yous have to encounter certain requirements in terms of cancellation rates and response rates, the enhanced visibility on Airbnb can pb to more bookings and higher occupancy rates.
How To Earn Superhost Condition
The superhost status is not simply given away— information technology has to exist earned. Hosts and property managers seeking the promotion must excel across four unlike metrics:
– Response rate
– Invitee ratings
– Host cancelations
– Booking frequency
Response rates for superhosts must stay at, or to a higher place, ninety% to maintain the status; which means that as shortly every bit the host receives a bulletin, they must reply within 24 hours. This includes both booking inquiries and any questions that a user may take about the property. Airbnb places a lot of value in efficient advice to maintain a fluid and trusting relationship between the host and guest.
Invitee rating is probably the most obvious metric hosts must adhere to. Hosts can't become a superhost if guests consistently have bad experiences with them and their belongings. To reach the guest-rating standard, hosts must maintain a 4.8 or above rating within the last year. This is based on Airbnb's 5-star rating scale.
Cancelation rates are very important to Airbnb likewise. The platform believes guests are unlikely to return to the site if their accommodation is canceled at the easily of a host. Superhosts must take under a 1% cancelation charge per unit. This equates to 0 cancelations per 100 bookings in a year. Yet, if there are situations that genuinely make a cancelation necessary, Airbnb will dismiss it as an official cancelation. A listing of these scenarios can be found here.
Finally, booking frequency proves how experienced a host is and therefore warrants superhost status. To qualify, superhosts have to have had x stays in their property within the last year or 100 days, or longer, across three carve up stays.
What Are The Advantages Of Being A Superhost?
There is a reason why superhosts always announced at the meridian of the search results. That's considering Airbnb promotes superhosts' properties on its platform. This perhaps is the biggest perk of achieving the super-status. Ranking higher in the listings vastly improves a property's visibility. Increased visibility directly correlates with increased earnings for hosts and higher average occupancy rates.
Additionally, Airbnb promotes superhost properties in marketing materials like newsletter emails. The "Superhost" search filter also brings increased traffic to these properties when guests want to specifically scan for the most qualified hosts.
There other fun perks for superhosts also. For starters, superhosts are given $100 travel coupons every year they are deemed "super". Plus, while all hosts are eligible for $100 referral bonuses when they get friends to sign upwardly every bit hosts, superhosts see that corporeality increase past 20%.
What Are The Disadvantages Of Being A Superhost?
For extremely serious hosts, there are none. For more casual hosts who are looking to rent their dwelling every so frequently, it may be added pressure level. Once superhost condition is accomplished, it does take some work to maintain it. Superhost status is best for but that — superhosts. Typically the superhost is a designation that is popular amongst professional person Airbnb property managers.
People who are willing to deal with the added expectation of keeping their superhost status, and who care for their Airbnb property every bit a concern, should absolutely strive to be a superhost.
Use Social Media
Social media is a powerful tool to attract an online audience. Try setting up social media pages for your vacation rental business. This includes Instagram, Facebook, Twitter, and a personal business website. Market place your holiday rentals all year-round to attract the interests of travelers throughout the year. With social media, you lot can launch your own promotional campaigns whenever you want, offering special discounts to your followers for any month to increment your occupancy rate, and post a consequent stream of quality content to garner a strong and active following. An engaged post-obit means more people have your rentals on their radar.
Have charge of your peak and off-superlative seasons by straight advertisement your astonishing backdrop to your next potential guests beyond social media platforms.
Market To A Larger Audition
And that leads to the adjacent tip: marketing. Utilize the information you've collected to know your peak season guests — as well as the audition you lot may be regularly missing out — to target a larger percentage of travelers. Perhaps you lot own a beachfront home in Miami and tend to attract relatively immature groups of vacationers during the summertime; travelers who are looking to use your dwelling equally a resting ground betwixt beach and club outings. Target other travelers during the fall, winter, and spring. This includes business organization travelers, families, retirees, locals, foodies, and honeymooners.
Update your listings on booking engines to highlight your property's attributes that piece of work well for other kinds of travelers. For case, the same beachfront view that attracts grouping vacationers during the summer could likewise be the perfect secluded getaway for honeymooners. Perhaps your place's proximity to all the city action could besides be the perfect location for foodies looking to experience the urban center's local eateries. Rethink your marketing strategy to target the guests you typically do non book.
Host For Local Events
If y'all've noticed that it's harder to book international guests during your low season, effort targeting locals to increase domestic sales. You know your city better than anywhere else, then try marketing your identify for local and cultural events that occur all throughout the twelvemonth. Keep a agenda handy and make annotation of all the holiday weekends, events, and school year breaks that happen during the depression months. These should include the four-day weekends, no-school-days, and work breaks that visitors may want to gloat while in the city. Market your short-term rentals during these times to concenter the domestic guests you lot don't usually book. This strategy will assist go along an center on the local and cultural events in your city and target "staycationers" in the market for a weekend getaway.
Which Airbnb Amenities Increase Occupancy Rates Almost?
Airbnb amenities often make a massive difference in the vacation rental mural. Sure, location, pricing, and marketing each deserve careful consideration — simply having a curated setup of kitchen essentials, a barbecue, a fireplace, peak-speed WiFi, and comfy lounge areas is actually what makes listings pop.
Nevertheless, implementing civilities is not entirely straightforward. In fact, because every listing is incredibly unique with its own fashion and characteristics, amenities that prove to be essential in i location may be downright bizarre in some other.
In social club to determine exactly which Airbnb amenities help hosts and property managers most by improving guest experiences, AllTheRooms Analytics analyzed the upshot of specific added items on occupancy rates across a number of markets. Here are our findings…
Analytics Methodology
To empathise which Airbnb amenities drive occupancy rates nigh, nosotros dove into data for listings with at least x reviews in four distinct areas over the last 12 months (May 2018 to May 2019):
7 of Sydney's nigh famous beach districts; Bondi, Coogee, Manly, Palm Beach, Avalon Beach, Cronulla Beach, and Watson's Bay.
xiii of Europe'south most popular tall ski resorts across France, Switzerland, Austria, and Italy: Courchevel, Zermatt, Val D'Isere, Tignes, Cortina D'Ampezzo, Chamonix, St Anton, Meribel, St Moritz, Courmayeur, Val Thorens, Verbier, Cervinia, and Alpe D'Huez.
The cute and rural region of Provence, France.
8 of Federal republic of germany's near iconic, lesser-known cities: Frankfurt, Hamburg, Cologne, Dresden, Leipzig, Heidelberg, Dusseldorf, and Stuttgart.
In order to nowadays the data, nosotros created an easy-to-read amenity scoring system. If an amenity was deemed important by a particular algorithm in a particular area, it received one point. Below is a chart outlining our findings.
Get The Basics Right
For each area, there is a set of small amenities hosts can include that have proven to increase occupancy rates. Across all area types (beaches, cities, rural regions, and ski resorts), providing basic items such equally extra bed linen, basic cooking essentials, and shampoo tin can boost occupancy past seven.one%.
Additionally, hosts who don't indicate the availability of WiFi, hot water, or a fridge (items that may go overlooked past some) suffer a vii.vii% penalization in occupancy rates. Our first clear takeaway from the information is that investments in pocket-sized amenities go a long fashion. Moreover, hosts benefit by list every assiduities available, no matter how obvious or redundant it may seem.
Going Above Only Just Slight Across
Going across the basics and providing a more than comfortable and functional experience for guests tin exist achieved at only a small outlay. Fauna comforts such as a microwave (1.5% increase), a hairdryer (3.9% increase), an iron (three.7% increase), and a coffee maker (1.0% increase) all increase the occupancy rates across the four regions studied. Including all 4 of these amenities in a property can yield returns of a 5.3% increase in occupancy. These types of add together-ons are peculiarly useful for marketing your listing towards business travelers and appealing to those using Airbnb on work trips.
There are other adjustments hosts can make if they accept the right resource. Advertising listings every bit family-friendly tin increase occupancy by 2.nine%. Indicating if the listing has the availability for guests to park freely on-site leads to a 3.5% boost in occupancy. Other listing features such equally the availability of long-term stays and self-check-in too increment occupancy rates by three.2% and 4.6% respectively.
Area-Specific Drivers
Unsurprisingly, when parsing out the detail areas, certain Airbnb civilities are significantly more favored in one location than they are in another.
In the beach neighborhoods of Sydney, guests heavily favor beach essentials (3.1%), BBQ grills (3.7%), and the personal touch of existence greeted by the host (5.2%). Curiously, they also value having a apartment path to the front door (7.0%). While a flat path may not exist possible for all vacation homes, offering the other three tin can boost occupancy rates and provide a more than comfy guest experience.
In the ski resorts of the Alps, guests testify preferences for more snow-friendly facilities such as a ski-in-ski-out archway (iii.6%), hot tubs (5.3%) and on-site showtime aid kits (iii.7%). Every bit for the listings in German cities, dishes and silverware (2.one%) and assuasive pets to stay (9.seven%) both effect in higher occupancy rates. Listings noting the presence of a doorman in German cities besides see an increase of vi.two%
In the countryside of Provence, guests tend to wait for long-term stays and family-friendly listings that offer amenities such as a puddle (4.seven%) and a stove (two.1%). Offering all iv of these features — something holidaymakers traveling to the South of France would generally find appealing — can raise occupancy rates by a staggering nineteen.viii%.
Determination
When asking ourselves which Airbnb amenities increase occupancy rates most, it becomes clear that the key is more than nuanced than simply throwing in a few marketable items. Furthermore, the data shows that thinking beyond individual items and focusing on bundling civilities around a strategic brand or a theme provides sizable returns.
Source: https://www.alltherooms.com/analytics/average-airbnb-occupancy-rates-by-city/
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